A website your referred prospects can trust

Firm website rebuilds for boutique advisory and wealth firms. Fixed scope, fixed price, built by engineers from finance.

  1. Home
  2. Who we serve
  3. How we work
  4. Services
  5. Team
  6. Insights
  7. Book an intro call
  8. Disclosures
The eight pages of a firm rebuild. Yours may need fewer.

For registered investment advisers and wealth managers with one to ten advisors, who grow by referral.

A referred prospect visits before they call

  • What they find

    A stock photo, a mission statement and a contact form. Nothing that says who you are or what working with you is like.

  • What they want

    Who you serve, how you work, the people they would meet, and one obvious next step: book a conversation.

  • What it costs you

    The referral did its job. The site did not. The prospect calls the other name they were given.

What you get

Clear

  • Who you serve, how you work, who you are
  • Real bios, real process, no stock claims
  • One next step: book an intro call

Compliant by design

  • Disclosures, ADV and CRS links where your CCO says
  • No performance or testimonial language written by us
  • Everything goes to your compliance review before launch

Yours to keep

  • Your domain, hosting and logins
  • A recorded handover call and a written guide
  • No retainer, no lock-in

How it works

  1. Call

    Fifteen minutes, free. Your firm, your current site, whether a rebuild is worth it.

  2. Scope

    Pages, price and dates on one page. Half to start.

  3. Build

    We edit your existing copy, design and build. You review twice.

  4. Your review

    Your CCO or counsel reviews every page, and we make the changes.

  5. Launch

    Live on your domain, in your name.

Three to four weeks from the day we have your copy and assets.

Fixed scope, fixed price

Firm website rebuild

$10,000

  • Up to eight pages
  • Intro-call booking wired to your calendar
  • Copy edit of your existing content
  • Two revision rounds, then your compliance review
  • Three to four weeks

Essential site

$6,000

  • Up to four pages
  • Intro-call booking
  • Two revision rounds, then your compliance review
  • Two weeks

Half to start, half at launch. Hosting stays in your name. Extra pages, new copywriting and an insights section are quoted separately.

Why an engineering firm

Irrational Solution builds AI and data systems for finance and tech teams. Our founder built production data systems at Bloomberg and Assured Guaranty. A website is a smaller job, and the same standard applies: it has to be correct, fast and easy to use.

What we do not do: compliance review or sign-off, which stays with your CCO or counsel; promises of leads, rankings or growth; hosting or retainers you cannot leave.

Start with fifteen minutes.

A free call about your firm and your current site. You leave knowing whether a rebuild is worth it.

Book a 15-minute call